What is electronic marketing?

Electronic marketing is a form of marketing used solely for the virtual world. E marketing can take many forms whether it be a pop up add or a tweet from a local business. With the advent of the internet the world was forever changed and hurtled toward the information age. Now anyone can jump on almost any computer and get info on any subject imaginable. And the number of internet users in the world is growing exponentially as well. Because so many people use the internet, it seems a waste to not use that to the marketer's advantage. A single add can be viewed by millions for little to no cost and better yet, the effectiveness of this add can be measured. So really, no matter what sort of marketing your firm does on the interwebs, it is most likely going to reach a larger number of your target audience, than any other form of marketing.Your add can be specifically tailored to your target audience as well because certain groups of people visit certain types of websites unlike the various array of people who may view a billboard or newspaper. Because of the technological advances of recent times, marketing has accelerated to new heights and will most likely not stop.